Our Company

We set out to change the world by bridging the gap between people and the researchers that want to understand their experience.  
ExpiWell is a resource for human experience exploration, innovation, and practice. As scientific leaders in the field of Experience Sampling Methodology (the process of studying what people do, feel, and think in their everyday life), we strive to provide tools to make utilizing experience-centered insights widely accessible. We do this primarily through our mobile app and online platform which enables experience-centered data collection, real-time communication, and community building.

We built our technology at the intersection of design and scientific expertise to ensure the best user experience for both researchers and participants. As a team, our goal is to introduce researchers, educators, and innovators to the new era of understanding and improving human experiences.

Our Story

As a brand new faculty member in Industrial-Organizational Psychology at Purdue University in 2013, Dr. Louis Tay was interested in using the most rigorous methods for taking a pulse of workers’ experiences over time to improve their well-being and productivity. However, Dr. Tay found a dearth of technological solutions that catered to social scientists.

Dr. Tay worked with Purdue engineers and computer scientists to design a solution to this problem. The initial solution drew interest from many researchers. To ensure that this experience sampling app and data platform could help researchers everywhere, we created ExpiWell. Today, we have thousands of researchers across the globe using the platform to conduct research.

Our Team


Louis Tay, Ph.D.

Louis Tay is the William C. Byham Chair Associate Professor of Industrial-Organizational Psychology at Purdue University. His substantive research interests include well-being, character strengths, and vocational interests. His methodological research interests include measurement and data science. He is a co-editor of the books “Handbook of Well-Being” and “Big Data in Psychological Research”. His research has also appeared in various media outlets such as Wall Street Journal, Washington Post, Time, Newsweek, Scientific American, and MSNBC. He has served in consulting roles to Fortune 500 organizations on topics such as customer and employee well-being, improving recruitment and selection processes, and understanding biases in measurement, machine learning, and artificial intelligence.

David Torres, Ph.D.

David Torres is ExpiWell’s CEO and responsible for corporate strategy, product vision, and overall business development. He has more than 15 years of business development and study design experience, delivering and executing innovative growth initiatives. David started his career as a sales leader within the recruiting industry at one of the largest recruiting firms in the country. Searching for a scientific understanding of how organizations flourished, he pursued his academic career and received his PhD in Organizational Communication from Purdue University. He also received his MA from Marquette University and BS in Selling and Sales Management from Purdue University.

Omar Pineda

Omar is ExpiWell’s CTO and one of the company’s founding developers. He is responsible for providing tech leadership and ensuring the technology helps and is consist with the overall business strategy. Omar’s expertise consists architectural design, mobile development, and web development. He received his B.S. in Computer Engineering from Purdue University and received distinguished awards for his programming capabilities from HackIllinois2015 and Purdue’s 2014 SparkChallenge. In his spare time, he continues to sharpen his skills by experimenting with the latest technological tools.
Strategy & Research lead

Margaret Becker

Margaret Becker received her B.S. in Psychological Sciences and B.A. in Professional Writing from Purdue University. During her time as an undergraduate at Purdue, she completed two honors research theses and presented her work at both local and international research conferences. Her research focuses on the role of discrete emotions within the organization and the associated work behaviors. Also while at Purdue, she was awarded the Undergraduate Research Enhancement Grant for her work and the John M. Hadley Outstanding Senior Award.
Business Development Representative

Coleton Klaus

Coleton Klaus is ExpiWell’s Business Development Representative and responsible for initiating relationships with customer partners. Coleton was previously an intern for the Purdue Sales Center where he was a lead developer. In his role he supported various Purdue-affiliated start-ups with their business development and sales initiatives. Coleton also served as a recruiting intern for Merge Information Technologies where he sourced and screened qualified candidates based on client profiles.
Sales & Marketing Intern

Emily Fields

Emily Fields is an undergraduate student at Purdue University studying Psychological Sciences. In addition to her core coursework, she is working on completing a certificate of entrepreneurship while also maintaining active membership in both an entrepreneurial fraternity, Delta Mu Kappa, and the Purdue’s Women in Business organization. Emily is enthusiastic about entrepreneurship and the intersection of business and psychology. In her role as Sales & Marketing Intern, she brings her leadership experience and entrepreneurial mindset to both marketing and sales initiatives.

Scientific Advisory Board

Daniel J. Beal, Ph.D.
Edward F. Diener, Ph.D.
Catharine Fairbairn, Ph.D.
Allison S. Gabriel, Ph.D.
Frederick L. Oswald, PhD.
Marilyn Uy, Ph.D.
Ellen Winner, Ph.D.
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