Fields across academia, employee engagement, customer experience, product innovation, healthcare, and beyond are all trending toward understanding the everyday experiences of people. Literature on capturing experience data, or Experience Sampling Methodology (ESM), has grown exponentially over the past years. The volume of information out there today can be overwhelming! There are key questions that should be considered when considering experience sampling research:
In this video webinar, I provide answers to all these key questions and more. The goal is to show how to effectively apply ESM and EMA and generate more meaningful insights using data collection tools in research!