Implementing just in time adaptive interventions (JITAI) for EMA

Louis Tay
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There is increasing recognition in the field of medicine and psychology that we need to personalize treatment as there is a wide variation in the effectiveness of interventions across different individuals.

So, how can we better personalize experience sampling methods (ESM) and ecological momentary assessment (EMA) interventions? More researchers are now seeking to provide more adaptive and personalized ESM and EMA for several reasons:

  1. It can increase engagement and participation rates if ESM and EMA protocols are sensitive to when participants have time and space to respond to prompts and notifications
  2. It can provide relevant information to the participant rather than broad tips
  3. It can be immediately responsive to the needs of the individual right then and there.

While there is a lot of enthusiasm behind this, we still need to conduct careful research in applying just-in-time-adaptive-interventions (JITAI) and personalized ecological momentary interventions (EMI). We need to determine when, where, how, and for whom different interventions work. What are their timings? Do these timings differ for different individuals? As such, a lot of this work is being carried out now in earnest and grant agencies are interested in evaluating these factors empirically.

ExpiWell has helped many researchers in this area of work. This is because researchers can easily implement JITAI and personalization of schedules by using the event-triggering and schedule personalization features. Check it out here:


Personalized Schedule

If there is an interest in learning more about implementing this for your research or grant application, please contact me ( or schedule an appointment with John for a demo.

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